Framing is the way that we look at the president. Primaries Popkin draws on lessons from presidential primaries to illustrate his theory, noting that, since primaries are more complex than Reasoning voter elections, it should be more difficult to apply the theory to them.
But as frustrating as it may be to policy wonks, this question seems like it will remain relevant for a long time to come. Based on who Carter is, how likely is it that he was a good governor? According to Popkin, theorists who argue that political competence could be measured by knowledge of "civics book" knowledge and names of specific bills i.
They are busy people with jobs and kids and have only so much time in the day, Reasoning voter all of us. In a sense, this is just another way to expressing the old "who would you rather have a beer with" concept.
Despite a more educated electorate, knowledge of civics has not increased significantly in forty years. He sees "a sophisticated pattern of transmission from past elections and interactions among and between people in the current election" p.
We spend less cognitive effort in buying toothpaste than we do when picking a new car.
Increasing importance of issues: When they are seen on the campaign trail, they are mere candidates. Information received from the media is discussed with friends and helps to create opinions.
Popkin discusses five frames that matter. A small amount of personal information can drive out a large amount of previous impersonal information, because personal information is much more helpful than political information in constructing narratives.
Therefore, they employ "shortcuts" based on what they see transmitted about candidates in the media, and combine that with what they "know" from the past with more recent information into some kind of internal algorithm to decide which candidate will gain their support.
Which one matters for this campaign? Candidates that can express an image that makes voters believe that the candidate "has values similar to my own, or is otherwise like me in some fundamental way, or at least understands me" are likely to attract support.
When all our information is consistent i. Popkin argues that this is due to new info people receive about the candidate, as well as to the victories making a candidate a better strategic choice, not to mention having a persuasion effect by themselves.The Reasoning Voter covers three presidential elections:, andand examines both primaries and the general el Popkin is great at sensing which messages campaigns wish to send and which ones are actually being articulated/5.
Bibliography Includes bibliographical references (p. ) and index.
Publisher's Summary The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. read two books, read The Reasoning Voter twice." The Reosoning Voter is an insider's look at campaigns, media, and voters that convincingly argues that voters make reasoned choices.
F 0 U R Going heyondthe Dafa: Evidence andInference in Voting JEROME BRUNER once observed that the most characteristic thing aboul mental life is that Hone.
To develop a theory that explains how voters form opinions and make decisions. Popkin relies on a theory of low information rationality to explain how voters are able to make rational choices between candidates. Voters do this by using information shortcuts that they receive during campaigns, usually using something lik.
The Reasoning Voter – Acquiring Data: The Process of Becoming Informed Popkin By-product Theory of Political Information: the information that people acquire to negotiate their daily lives is later applied to their political judgments and choices.
THE BY-PRODUCT THEORY OF INFORMATION.Download