Movements differ from networks and coalitions because of the extent to which they mobilize their transnationally located activists into collective action. However, it does appear that whilst Nike is now making the right noises publicly there is still considerable room for improvement on the shop floor.
Cornell University Press Khagram, S.
A major turning point in the struggle came in when the Asian-American Free Labor Institute gave Jeff Ballinger, an American labour rights advocate and lawyer, funding to conduct a survey on working conditions in Indonesian factories.
The contemporary era is characterized by an intensification of processes associated with globalization, manifesting in uneven and unpredictable ways across economic, political, and social landscapes, and affecting the most local to global of The duty of supervision was given to an upper-level factory worker.
The hooks were obvious. Faith-based and human rights activists sympathised on ethical grounds, whilst young people felt solidarity with workers of a similar age Carty, However, Featherstone and Carty both make the point that whilst the pressure placed on Nike by this transnational coalition was fundamental to the workers victory, it was ultimately down to the courage and determination of the factory workers that success was achieved.
Not only must participating actors share a truly transnational collective identity, but joint and sustained mobilization must occur in at least three countries. They publicized a vision of the global economy that countered one based on profits, market-share and high returns on financial investments for stockholders.
These networks are predictably selective and often biased, and some voices are amplified while others are ignored. The Governing Board of the WRC makes policy and consists of six representatives from the Advisory Council, three university administrators, and three student representatives from United Students Against Sweatshops.
This is an effort to create universal standards for the workers, but those standards are not necessarily by them. Rather than appealing to local governments directly, non-state channels of information are used to petition the international community.
Keady publicly refused to support Nike and was forced to resign his position as soccer coach in Other campaigns have also proved formative in the spread of transnational activism on a range of issues.
The citizens who took to the street succeeded in drawing the attention of the reading and viewing public through the media to what they contend is the human and environmental costs of the "free trade" in the global economy.
Yet in a world where certified experts, shadowy WTO leaders and political elites dominate the discussion of vital trade and environmental issues, these communication networks serve as a caldron of alternative visions and information that can find their ways into national and international debate.Workers are sometimes able to strike and win.
A prominent recent example is the strike of tens of thousands of workers in China at Yue Yuen, the largest shoe manufacturer in the world, where they were able to get back social security payments the company had underpaid for years.
But in many cases, workers lack the power to. Since the s, Nike, Inc.
has been accused of using sweatshops to produce footwear and clothing items. Nike has denied the claims in the past, suggesting the company has little control over sub-contracted factories.
Beginning inNike began auditing its factories for occupational health and safety issues. in the sweatshop practice are much like the US did when Nike was caught PR Campaign and Tactical Plan Nike made outrageous claims that its sweatshops had prepared an important rationale.
Nike Sweatshop Campaign and Transnational Social Movements "Using the case of the anti-Nike sweatshop labor campaign, discuss the basis, the process and the problems faced by new transnational social movement coalitions.". Strategic Public Relations, Sweatshops and the Making of a Global Movement When an estimated 40,  marched in Seattle to protest the World Trade Organization’s meeting, months of organizing by environmental groups, trade unions, human rights organizations and others, came to fruition.
Download Citation on ResearchGate | Technology and Counter-Hegemonic Movements: The Case of Nike Corporation | This paper examines ways in which the Internet and alternative forms of media have.Download